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Business innovation and marketing for entrepreneurs

Business innovation and marketing for entrepreneurs
Event on 2017-09-15 09:00:00
In this intensive, hands-on, one-day workshop, you will learn the strategic decisions an entrepreneur needs to make along with the tools and processes to effectively start a business, or scale or pivot an existing business, with serial entrepreneur and business strategist Jonathan Bannister, the creator of the Social Business Canvas. What you will learn: Your particular creative and innovation style and how that will impact you as an entrepreneur and leader. How to identify a business opportunity and tools to clarify key customer pain points. How to map the competitive landscape. How to map your business model and distinguish between the value proposition and purpose. How to operationalise and organise your business to ensure it is aligned with your value proposition. An overview on how to create a digital marketing plan to communicate with your customers. What you will leave with: Your Basadur Profile showing you your preference in the innovation and creativity process. Clarity on your business model. An action plan on how to operationalise the strategic decisions you will have made in the workshop. A workbook to record all your work during the day. Who Should Attend:Senior executives, strategists, innovation managers, entrepreneurs, social entrepreneurs, consultants or business coaches; anyone looking for hands-on tools to apply to their business models. Speaker:Jonathan Bannister is the creator of the Social Business Canvas which has become the go to strategic tool for social entrepreneurs looking to start, scale or pivot a social enterprise. He founded strategic marketing consultancy Make Happy eight years ago and runs a popular course at UCL on social entrepreneurship as part of UCL's Global Citizenship Programme.  FAQs How can I contact the organiser with any questions? Please email jonathan@makehappy.co.uk with questions. What's the refund policy? We will refund the cost of the ticket less any fees we cannot claim back from Eventbrite up to seven days before the event if you cannot attend. Why is there VAT on the ticket price? Make Happy is VAT registered and so we have to charge VAT at 20% on the price of the tickets. If your business is VAT registered, you will be able to claim the VAT back.

at Mayfair Exchange
34 Brook Street,
The West End, United Kingdom

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